On our new brand and website, and standing out from the crowd

Everyone at Sedulo Wealth shares a passion for doing things differently. It’s a vision of a modern financial service, one that’s more efficient, and properly aligned with our clients’ interests. Your interests.

Ours is a team of talented and highly qualified people who share this vision, and as part of the Sedulo Group we offer a range of financial services. Being part of the Sedulo Group is a significant advantage, for both Sedulo Wealth and our clients. Sedulo Wealth is the financial planning and wealth management branch of the group, and as such we have our own goals and objectives. We needed a brand that spoke directly and specifically to financial services clients. We need a separate, but connected, brand and website.

Stand alone, together.

We needed to find a brand and website agency to work with. An agency with creativity, technical know-how, and industry expertise. There are a few such agencies, but we’d yet to have a successful relationship with one.

We wanted support from a firm with industry expertise and so interviewed and tentatively worked with various agencies, unfortunately without success. Then we met PLOTT!

Jon Fisher, Head of Wealth Management

PLOTT took the time to understand who we are, what makes us different and what we were trying to achieve. Their outlook and values closely align with our own, and we quickly knew we could work well together. They’re a great team of people too.

For us the brand creative journey by getting together with PLOTT for a branding workshop. The brand positioning, values, voice and purpose followed from the workshop. As did our new: Plan for life.

The brand elements are all connected, with a suite of images that represent the strapline. Each shows a universal life-moment, one that takes planning. We also have photos of the Sedulo Wealth team at work. They exude personality and warmth, which is a true reflection of our genuine and friendly team.

We add the most value working with interesting, like-minded, ambitious and high-performing businesses. We’re laid back, but don’t be fooled. We take our work on your brand very seriously. Hiring an agency is a big deal, and requires trust.

Anna Plotnek, PLOTT MD

We’re really pleased and proud of the new brand, with a colour palette that’s uniquely our own, but with an identity that has a strong link back to the Sedulo Group. We love that we can stand alone, and also together within the group. PLOTT helped us source new imagery to speak to the lifestyles and aspirations of our clients, and they worked hard to express our values and messages to our audience.

With the introduction of consumer duty we needed our copy to be simple and easily understood, but warm, professional and elegant. And we’d need a top-tier website to deliver their message, one that is operable, understandable and perceivable to all.

Our specialism is the financial services sector, but we work across industries when something excites us. This is our strength, allowing us to bring fresh ideas from outside.

Anna Plotnek, PLOTT MD

We think the new brand and website are fantastic, and it’s been a really useful experience. Working with an outside agency gave us a different perspective on ourselves, and encouraged us to really think about our service, and our clients. We’d love it if you had the time to tell us what you think about the new brand and website.